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Marketing Consultant - Ant Strategic
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My Conversion Focus

If you’ve been in this business for a while, it’s unlikely that your ability to drive website traffic or do anything remotely marketing like, is the problem that’s stopping your website visitors (aka potential customers) from signing up.

If you’ve landed here you’re likely looking to grow your business or learn about improving other business metrics…yay you!

We’re excited to work with businesses in the subscription eCommerce world who have had some initial success - proven that their product has some viability and are ready to look at how they can make improvements in their customer experience that will come full-circle to improve their bottom line.

We know it takes a lot of trust to bring in someone new to your tight-knit fold.  You have built this baby from the ground up - you have a lot of personal sweat invested in what’s already there and you’re still small. So, let’s see if it makes sense for us to work together.

The days of committing a lot of time and investing money BEFORE you really know someone (and the quality of work they do) are so 2010.

That’s why we like to get our client’s started with a Conversion Insights & Action Plan as a basis point to allow you to see the value of the services we offer and to give us a starting block for future projects.

So what is a Conversion Insights & Prioritized Action Plan?

Great question…Let me tell a short story.
Jillian has a subscription eCommerce business selling monthly SuperFood discovery boxes.

She knows generally what percentage of her visitors are signing up for their first subscription and knows that to grow her business or get/keep potential funding that she is going to need to keep improving that rate; but much further than that...she’s just not sure.

Jillian is super busy with all the tasks being an entrepreneur and running a business entail - she needs help digging into the nitty gritty analytics details to understand where her potential customers are falling out of her subscription sign-up funnel and what types of new programs and tweaks she could implement to keep them engaged with her brand and give her subscription a chance.

Jillian needs help.

Jillian comes to Ant Strategic for a Conversion Insights & Prioritized Action Plan

What does Jillian get?

Conversion Insights & Prioritized Action Plan
Your 12 Page Insights Document with Analysis, Graphs, Insights, & Recommendations
Includes:
  • 3 areas to focus on for improving the number of visitors who sign-up prioritized by level of impact it could make. 
  • Answers top questions like: 
  • How are each of my customer acquisition channels converting? What does that mean for my business?
  • How does my overall conversion rate look? And how is it trending over time relative to my website’s traffic growth? 
  • Where are potential customers dropping out of my sign-up funnel, and why might that be? 
  • How many times does a customer visit my website before they sign-up?
  • Which channels drive initial interest and which seal the deal?
  • How do my New Visitors vs. Returning Visitors conversion rates vary? How does that impact your attribution model (simply put the way you track signups to channel source on first visit or last visit or some combination)
  • How can I identify unusual trends in my data?
  • Are there areas in my data that might be misleading? or are there are ways I should change or improve my analytics setup?
  • What should I do next?
Jillian now has the nitty gritty details - she has confidence in what programs to invest in and sees how great it was to work with Ant Strategic.

How much time did Jillian have to invest in this initial engagement?
  • She signs a contract with a Non-Disclosure clause that makes her confident in sharing the in’s, out’s, and data of her business with her new strategic partner, 
  • She then fills in a simple questionnaire, and 
  • She shares access to analytics and some other tools.
So, think of an Insights and Action Plan investment as a way for us to work together in a low-risk, low-cost way where you bring your goals, challenges, and vision for your business and we bring our ideas and skills with analytics and marketing for subscription businesses, and together we identify the opportunities you have to grow your business.
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​I’d like to learn more about getting a Conversion Insights and Action Plan for my subscription eCommerce business »
CONVERSION OPTIMIZATION
NEW CUSTOMER ONBOARDING
RETENTION OPTIMIZATION
REFERRAL OPTIMIZATION

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