My Retention Focus
Everyone knows that good retention is like a compounding interest rate on your investment - the better your retention rate, your business will grow exponentially faster and with more money to invest back into the business month-over-month as compared to a lower retention rate. On the inverse, your churn rate is a cumulative beast that until you have it under control can swamp all your acquisition and growth efforts.
If you are acquiring 25 new customers a month, but losing 30 - you are on an uphill battle to build your business. You know that leaky bucket needs to be fixed...but how?
We’re excited to work with businesses in the subscription eCommerce world who are gaining momentum among their target market and have a fairly solid base of customers and are steadily flowing in new ones, but need to patch up that hole of cancelling customers.
We know it takes a lot of time to get where you are - there are a lot of things to be done day in and day out - how can you focus on one more thing. Let’s see if it makes sense for you to bring us into your tight-knit fold and allow us to help on your retention problem.
The days of committing a lot of time and investing money BEFORE you really know someone (and the quality of work they do) are so 2010.
That’s why we like to get our client’s started with a Customer Insights & Action Plan as a basis point to allow you to see the value of the services we offer and to give us a starting block for future projects.
So what is a Customer Insights & Prioritized Action Plan?
Great question…Let me tell a short story.
If you are acquiring 25 new customers a month, but losing 30 - you are on an uphill battle to build your business. You know that leaky bucket needs to be fixed...but how?
We’re excited to work with businesses in the subscription eCommerce world who are gaining momentum among their target market and have a fairly solid base of customers and are steadily flowing in new ones, but need to patch up that hole of cancelling customers.
We know it takes a lot of time to get where you are - there are a lot of things to be done day in and day out - how can you focus on one more thing. Let’s see if it makes sense for you to bring us into your tight-knit fold and allow us to help on your retention problem.
The days of committing a lot of time and investing money BEFORE you really know someone (and the quality of work they do) are so 2010.
That’s why we like to get our client’s started with a Customer Insights & Action Plan as a basis point to allow you to see the value of the services we offer and to give us a starting block for future projects.
So what is a Customer Insights & Prioritized Action Plan?
Great question…Let me tell a short story.
Shelly is has a subscription eCommerce business selling monthly wellness goodies to moms.
She knows generally how many of her subscribers stick around for more than 3-4 orders and knows that to keep growing her business that she is going to need to keep improving that number; but much further than that...she’s just not sure.
Shelly is super busy with all the tasks being an entrepreneur and running a business entail - she needs help digging into the nitty gritty analytics details to understand why her customers are cancelling their subscription and how to find the right customers to begin with, along with what types of new programs and tweaks she could implement to keep them satisfied and engaged with her brand for the long haul.
Shelly needs help.
Shelly comes to Ant Strategic for a Customer Insights & Prioritized Action Plan
What does Shelly get?
Customer Insights & Prioritized Action Plan
Your 12 Page Insights Document with Analysis, Graphs, Insights, & Recommendations
Includes:
She knows generally how many of her subscribers stick around for more than 3-4 orders and knows that to keep growing her business that she is going to need to keep improving that number; but much further than that...she’s just not sure.
Shelly is super busy with all the tasks being an entrepreneur and running a business entail - she needs help digging into the nitty gritty analytics details to understand why her customers are cancelling their subscription and how to find the right customers to begin with, along with what types of new programs and tweaks she could implement to keep them satisfied and engaged with her brand for the long haul.
Shelly needs help.
Shelly comes to Ant Strategic for a Customer Insights & Prioritized Action Plan
What does Shelly get?
Customer Insights & Prioritized Action Plan
Your 12 Page Insights Document with Analysis, Graphs, Insights, & Recommendations
Includes:
- 3 areas to focus on to increase amount of time that existing customers receive orders from you prioritized by level of impact it could make.
- Answers top questions like:
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Shelly now has the nitty gritty details - she has confidence in what types of customers and programs to invest in and sees how great it was to work with Ant Strategic.
How much time did Shelly have to invest in this initial engagement?
How much time did Shelly have to invest in this initial engagement?
- She signs a contract with a Non-Disclosure clause that makes her confident in sharing the in’s, out’s, and data of her business with her new strategic partner,
- She then fills in a simple questionnaire, and
- She shares access to analytics and some other tools.
- If a survey is necessary - Shelly approves the content of the survey and email request to be sent to her past customers.
So, think of an Insights and Action Plan investment as a way for us to work together in a low-risk, low-cost way where you bring your goals, challenges, and vision for your business and we bring our ideas and skills with analytics and marketing for subscription businesses, and together we identify the opportunities you have to grow your business.
