Lifecycle Marketing & Journey Mapping
The key to creating relevant and timely communications is having a very clear understanding of your customers’ journey, their thoughts, questions, and goals at each stage of their relationship with your brand. With a guide map, each step towards developing those communications, that are more meaningful to each customer, becomes far easier and more focused. We offer a Customer Journey Mapping exercise that includes all the documents you need for future reference and iterations.
Once you understand that journey - you next need to identify the areas where the most opportunity exists for improvement - whether it’s data centric priorities using trends on a specific universe of customer or UX based and hearing customer feedback - we can help with that opportunity evaluation.
Additionally, we can support those lifecycle communications content direction and development, and finally get them implemented for you via marketing automation.
Specific projects we can look at doing:
Once you understand that journey - you next need to identify the areas where the most opportunity exists for improvement - whether it’s data centric priorities using trends on a specific universe of customer or UX based and hearing customer feedback - we can help with that opportunity evaluation.
Additionally, we can support those lifecycle communications content direction and development, and finally get them implemented for you via marketing automation.
Specific projects we can look at doing:
Customer journey mapping discovery exercise
Journeymap template with personalized customer mindset/evaluation - your guide map for all other lifecycle marketing
Lifecycle communication evaluation and development
Ideation list for lifecycle campaigns
Documentation and evaluation of current state customer’s digital journey
