My Referrals Focus
We all know that word of mouth is practically the best sort of acquisition strategy because it results in lower cost of acquiring customers, higher retention of customers acquired by it, higher loyalty by those who refer, and more referrals by those who were referred. But did you know that companies who use formalized referral programs experience 86% more revenue growth over the past two years when compared to the rest.
That speaks to the impact of making it easy for your customers to tell their friends and family. Even if you do have a formalized program - is it set up in the best possible way for your customers to share?
We’re excited to work with businesses in the subscription eCommerce world who have a loyal following and satisfied customers who are probably willing to share, but aren’t seeing a very high share of their new customers coming from this channel.
We know it seems like it should be easy, why wouldn’t customers just naturally be talking about your brand - it’s the best! And we agree! But customers need a little encouragement and reminding to start and continue sharing about your brand. Want some help? Does it make sense for us to work together on this?
The days of committing a lot of time and investing money BEFORE you really know someone (and the quality of work they do) are so 2010.
That’s why we like to get our client’s started with a Promoter Insights & Action Plan as a basis point to allow you to see the value of the services we offer and to give us a starting block for future projects.
So what is a Promoter Insights & Prioritized Action Plan?
Great question…Let me tell a short story.
That speaks to the impact of making it easy for your customers to tell their friends and family. Even if you do have a formalized program - is it set up in the best possible way for your customers to share?
We’re excited to work with businesses in the subscription eCommerce world who have a loyal following and satisfied customers who are probably willing to share, but aren’t seeing a very high share of their new customers coming from this channel.
We know it seems like it should be easy, why wouldn’t customers just naturally be talking about your brand - it’s the best! And we agree! But customers need a little encouragement and reminding to start and continue sharing about your brand. Want some help? Does it make sense for us to work together on this?
The days of committing a lot of time and investing money BEFORE you really know someone (and the quality of work they do) are so 2010.
That’s why we like to get our client’s started with a Promoter Insights & Action Plan as a basis point to allow you to see the value of the services we offer and to give us a starting block for future projects.
So what is a Promoter Insights & Prioritized Action Plan?
Great question…Let me tell a short story.
Anne has a subscription eCommerce business with a tea of the month club.
She has a referral program and has a few customers who have used it, but it’s not generating the portion of her monthly acquisition goal she would like. She knows that to keep growing her business that she is going to need to keep improving that percentage; but she not really sure what to do.
Anne is super busy with all the tasks being an entrepreneur and running a business entail - she needs help digging into the nitty gritty analytics details to understand why more of her customers are not using her referral program and how to find the right time and place to remind them to do, along with which types of new programs and tweaks she could implement to get better engagement with her referral program.
Anne needs help.
Anne comes to Ant Strategic for a Promoter Insights & Prioritized Action Plan
What does Anne get?
Promoter Insights & Prioritized Action Plan
Your 10 Page Insights Document with Analysis, Graphs, Insights, & Recommendations
Includes:
She has a referral program and has a few customers who have used it, but it’s not generating the portion of her monthly acquisition goal she would like. She knows that to keep growing her business that she is going to need to keep improving that percentage; but she not really sure what to do.
Anne is super busy with all the tasks being an entrepreneur and running a business entail - she needs help digging into the nitty gritty analytics details to understand why more of her customers are not using her referral program and how to find the right time and place to remind them to do, along with which types of new programs and tweaks she could implement to get better engagement with her referral program.
Anne needs help.
Anne comes to Ant Strategic for a Promoter Insights & Prioritized Action Plan
What does Anne get?
Promoter Insights & Prioritized Action Plan
Your 10 Page Insights Document with Analysis, Graphs, Insights, & Recommendations
Includes:
- 3 areas to focus on to increase the number of customers telling friends and family prioritized by level of impact it could make.
- Answers top questions like:
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Anne now has the nitty gritty details - she has confidence in which strategies and programs to implement to see more of her customers referring her and sees how great it was to work with Ant Strategic.
How much time did Anne have to invest in this initial engagement?
How much time did Anne have to invest in this initial engagement?
- She signs a contract with a Non-Disclosure clause that makes her confident in sharing the in’s, out’s, and data of her business with her new strategic partner,
- She then fills in a simple questionnaire, and
- She shares access to analytics and some other tools.
- If a survey is necessary - Anne approves the content of the survey and email request to be sent to her past customers.
So, think of an Insights and Action Plan investment as a way for us to work together in a low-risk, low-cost way where you bring your goals, challenges, and vision for your business and we bring our ideas and skills with analytics and marketing for subscription businesses, and together we identify the opportunities you have to grow your business.
