Focus on new customer onboarding - This much neglected part of the customer retention lifecycle is full of opportunities for you to wow your customers and keep them from cancelling after that first order. Did you know that by simply improving retention from order 1 to order 2, you can change your trendline for future orders exponentially and add huge gains to each revenue cycle? |
Last week we talked about why onboarding new customers around their first order is a great place to focus your retention energy. In our example scenario, you could score yourself bonus revenue to the tune of $39K. It's time to get started with some actionable tips! Here are our top 3 quick wins that will help you start to reduce your churn rate. |
When human beings better understand how things will progress and how they need to engage with an experience, the outcomes are generally more successful for everyone involved. So while the element of receiving a surprise is often welcome, knowing more about the overall experience is comforting. Here are 10 questions you should make sure that your subscription customer understands before they receive that first order. |
Proven strategies that work to win-back lost customers. - Losing customers costs a lot of money! First there’s the lost revenue they were giving you, then there’s the replacement cost to acquire a new customer, along with the lost opportunity that they might refer you to friends and gain you new customers. So while you should be focusing on loyalty and retention up front, what can you do after you have lost a customer to win them back? |
Dos and Don’ts of Subscription Reactivation - Last week we discussed 5 proven win-back strategies to re-engage your lost customers. This week we will take a deeper dive into what to do and what not to when implementing these strategies. |
Key Indicators That You Should Be Looking to Improve a Specific Growth Metric in Your Business - With all the tools available to support entrepreneurs these days, you probably have a wealth of data at your fingertips. |
Most business leaders know that to have a successful business - having great customer engagement is tops. But, in reality - customer engagement isn’t a single metric. Before we layout how to improve your customer engagement metrics we have to define what it is. |
It feels great to build your business from the ground up. Along the way you learn quite a few new skills, try out new tools or apps that make it easy for ‘anyone’ to - basically “DIAY” - you got that - “do-it-ALL-yourself. Too bad no one has created that cloning app yet. |
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