Dos and Don’ts of Subscription Reactivation
Last week we discussed 5 proven win-back strategies to re-engage your lost customers. This week we will take a deeper dive into what to do and what not to when implementing these strategies.
1. The Automated Immediate Web Offer
2. Customer Care Phone+Email Follow-Up
3. Timely Re-Targeting Ads
4. Automated Email Series
5. Seasonal Email Campaign
Hopefully these tips give you a good starting block to get each of these campaigns going. Need help with the details - schedule time with an expert in re-engagement.
Stay tuned for our next blog: "Which Growth Metrics Matter for Your Business & Are They Healthy?"
For an evaluation of your current customer experience/retention strategies and where to focus, fill in our Customer Insights & Action Plan request. There are often two or three quick wins you can implement within a few weeks to reduce churn or start winning back lost customers immediately. Let’s get started finding some revenue opportunities for you.