Marketing Analytics
Often the next step isn’t at our fingertips, because we’re not quite sure what our current state looks like. If you are feeling lost in the data or even the data collection and presentation itself, can’t decide which metrics are really key, or which indicate a specific actionable trend - we can help.
We can work together to identify customer engagement trends and opportunities, create a marketing performance dashboard for your unique business, complete campaign summaries for either past or current campaigns, evaluate your current segmentation strategies and provide recommendations or even do market research - surveying your customers or potential customers. If you’re hoping to better understand your current customer base and how to engage them better, we can also evaluate your overall customer/email list health and current profiling and collection process and provide recommendations for future collection and use.
Specific projects we can look at doing:
We can work together to identify customer engagement trends and opportunities, create a marketing performance dashboard for your unique business, complete campaign summaries for either past or current campaigns, evaluate your current segmentation strategies and provide recommendations or even do market research - surveying your customers or potential customers. If you’re hoping to better understand your current customer base and how to engage them better, we can also evaluate your overall customer/email list health and current profiling and collection process and provide recommendations for future collection and use.
Specific projects we can look at doing:
Personalized marketing performance dashboards
Campaign summary and evaluation
Segmentation strategies within current data set
Future profiling and collection recommendations
Overall email list health and recommendations
Customer engagement trends and opportunities
Market research (surveys, polling, customer interviews, UI evaluation, competitive analysis)
