My Customer Engagement Focus
You’ve likely got several types of email and onsite communications in place with your customers. You definitely have those necessary messages confirming various transactions, and probably a newsletter, maybe a welcome series. But how’s it performing? What would make those touches more valuable to your customers and result in higher engagement for you?
If you’ve landed here you’re likely looking to improve how your engagement rates and want to break through the noise to give your customers what they really want…yay you!
We’re excited to work with businesses in the subscription eCommerce world who have had some initial success - proven that their product has some viability and are ready to look at how they can make improvements in their customer experience that will come full-circle to improve their bottom line.
We know you want to maintain consistency in your brand voice and approach. We know your concerned about the number of times customers receive communications from you - you don’t want to overdo it. We have some best practices and use the data to guide us. So let’s see if it makes sense for us to work together.
The days of committing a lot of time and investing money BEFORE you really know someone (and the quality of work they do) are so 2010.
That’s why we like to get our client’s started with a Communication Insights & Action Plan as a basis point to allow you to see the value of the services we offer and to give us a starting block for future projects.
So what is a Communication Insights & Prioritized Action Plan?
Great question…Let me tell a short story.
If you’ve landed here you’re likely looking to improve how your engagement rates and want to break through the noise to give your customers what they really want…yay you!
We’re excited to work with businesses in the subscription eCommerce world who have had some initial success - proven that their product has some viability and are ready to look at how they can make improvements in their customer experience that will come full-circle to improve their bottom line.
We know you want to maintain consistency in your brand voice and approach. We know your concerned about the number of times customers receive communications from you - you don’t want to overdo it. We have some best practices and use the data to guide us. So let’s see if it makes sense for us to work together.
The days of committing a lot of time and investing money BEFORE you really know someone (and the quality of work they do) are so 2010.
That’s why we like to get our client’s started with a Communication Insights & Action Plan as a basis point to allow you to see the value of the services we offer and to give us a starting block for future projects.
So what is a Communication Insights & Prioritized Action Plan?
Great question…Let me tell a short story.
Joanna has a subscription ecommerce business selling weekly healthy kids meals.
She knows generally what her open and click rates for her various emails are and knows that to grow her business or get/keep potential funding that she is going to need to keep improving that rate; but what to do to influence it...she’s just not sure.
Joanna is super busy with all the tasks being an entrepreneur and running a business entail - she needs help digging into the nitty gritty analytics details to understand how she could add more value to her communications for each of her customers and how her customers in different phases of their relationship react to different types of content, she needs to know how she could segment her list better to increase engagement and which types of messages should be delivered via email versus other methods of communication in order to keep customers reading and participating with her.
Joanna needs help.
Joanna comes to Ant Strategic for a Communication Insights & Prioritized Action Plan
What does Joanna get?
Communication Insights & Prioritized Action Plan
Your 12 Page Insights Document with Analysis, Graphs, Insights, & Recommendations
Includes:
She knows generally what her open and click rates for her various emails are and knows that to grow her business or get/keep potential funding that she is going to need to keep improving that rate; but what to do to influence it...she’s just not sure.
Joanna is super busy with all the tasks being an entrepreneur and running a business entail - she needs help digging into the nitty gritty analytics details to understand how she could add more value to her communications for each of her customers and how her customers in different phases of their relationship react to different types of content, she needs to know how she could segment her list better to increase engagement and which types of messages should be delivered via email versus other methods of communication in order to keep customers reading and participating with her.
Joanna needs help.
Joanna comes to Ant Strategic for a Communication Insights & Prioritized Action Plan
What does Joanna get?
Communication Insights & Prioritized Action Plan
Your 12 Page Insights Document with Analysis, Graphs, Insights, & Recommendations
Includes:
- 3 areas to focus on to increase the amount of existing customers who interact with the emails, my website, and other activities prioritized by level of impact it could make.
- Answers top questions like:
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Joanna now has the nitty gritty details - she has confidence in which strategies and programs to implement to see more of her customers engaging with her brand and communications and sees how great it was to work with Ant Strategic.
How much time did Joanna have to invest in this initial engagement?
How much time did Joanna have to invest in this initial engagement?
- She signs a contract with a Non-Disclosure clause that makes her confident in sharing the in’s, out’s, and data of her business with her new strategic partner,
- She then fills in a simple questionnaire, and
- She shares access to analytics and some other tools.
So, think of an Insights and Action Plan investment as a way for us to work together in a low-risk, low-cost way where you bring your goals, challenges, and vision for your business and we bring our ideas and skills with analytics and marketing for subscription businesses, and together we identify the opportunities you have to grow your business.
