Project Areas
With a long background in email marketing I can help you evaluate your current strategy or start from scratch. We can figure out where there are opportunities to optimize your current communications, even if you don’t consider them marketing. I can help with best practices, template design, preferences. I can also take a whole campaign and complete the strategy, management, design, and execution, all the way through the reporting.
Whether you are looking to use existing tools to automate more of your marketing or hoping to implement a new tool - I can help with that evaluation and needs analysis as well as setup and integrations. We can work on strategic triggered emails or email series. I can also provide fresh ideas on using automation for more that just email.
The key to creating relevant and timely communications is having a very clear understanding of your customers’ journey, their thoughts, questions, and goals at each stage of their relationship with your brand. With a guide map, each step towards developing those communications, that are more meaningful to each customer, becomes far easier and more focused. I offer a Customer Journey Mapping exercise that includes all the documents you need for future reference and iterations. Additionally, I can support those lifecycle communications content direction and development, and finally get them implemented for you via marketing automation.
Often the next step isn’t at our fingertips, because we’re not quite sure what our current state looks like. I can help with customer engagement trends and opportunities, personalized marketing performance dashboards, campaign summaries, segmentation strategies or even market research. I can also evaluate your overall customer/email list health and current profiling and collection process and provide recommendations for future collection and use.
Whether you are struggling with identifying areas of opportunity on your website, in your communications, in your marketing tactics, or your overall customer experience, I can help. I can offer brainstorming, evaluation, problem solving. I can even be your virtual director of marketing - your go-to person when you need to run an idea against someone or need a fresh set of eyes or just need someone to help you figure out which projects to focus on.
